Marketing Club (Golden Hawks) ‘Product Launch Simulation’

Date: 28 October, 2024

Marketing Club (Golden Hawks) 
‘Product Launch Simulation’

On October 28th, 2024, the University School of Commerce and Management’s Marketing Club, Golden Hawks, organized a ‘Product Launch Simulation Activity’ aimed at providing students with hands-on experience in product marketing. The event fostered teamwork, creativity, and strategic thinking as student teams developed and launched hypothetical products within specific market sectors. Teams were tasked with creating a product concept, developing a brand identity, crafting a comprehensive marketing strategy, and presenting a launch plan to a panel of faculty judges. This activity simulated real-world business scenarios, challenging students to address market needs, analyze competitors, and select effective promotional channels. The primary objectives were to expose students to the process and challenges of launching a new product, enhance strategic thinking and creativity, encourage collaborative planning, and bridge theoretical marketing knowledge with real-world applications.

The Execution stages included product ideation focused on innovation and consumer demand, brand identity creation with unique names, logos, and taglines, and a detailed marketing strategy covering product positioning, target market analysis, and promotional channels. Each team pitched their launch plan to the judges, showcasing their product’s competitive advantages and marketing approach. 

The winning teams were Team BCA 1st (Regular), represented by Mr Tanbir Singh, Mr Jaskirat Singh Saini,Mr Kushal Banth, and Mr Yash Jangra, in first place; Team BBA 3rd, comprising Ms Rupinder Kaur Sandhu, Ms Priya, and Ms Navjot Kaur, in second place; and Team BBA 1st, includingMs Saloni Kalyane, Ms Sahilpreet Kaur, Ms Jaisleen Kaur, Ms Namit Bhalla, and Ms Komalpreet Kaur, in third place. 

The Product Launch Simulation proved to be a highly impactful and immersive learning experience, preparing students for real-world marketing challenges.